Reinvestment Policy

This Reinvestment Policy outlines how Frankly Ventures Ltd (trading as The Sleep Geek, Sleepunity and kipmate) commits to reinvesting a significant proportion (typically around 50%) of net profits into activities that directly support its mission to improve sleep health and wellbeing outcomes for individuals and communities.

1. Purpose

The purpose of this policy is to ensure that reinvested profits are applied transparently, responsibly, and strategically to expand social impact, improve service quality, and strengthen long-term community benefit.

2. Guiding Principles

Reinvestment decisions will be guided by the following principles:

• Alignment with the company’s mission to improve sleep health and wellbeing.
• Transparent decision-making and reporting.
• Demonstrable benefit to participants, partners, and the wider community.
• Balance between immediate community benefit and long-term innovation.

3. Eligible Reinvestment Activities

Reinvestment funds may be applied to the following categories of activity:

• A) Direct Social Impact Delivery – providing free or subsidised sleep-health services, training, or coaching to underserved groups.
• B) Programme and Curriculum Development – developing new sleep training programmes, digital courses, or accreditation frameworks.
• C) Innovation and Research – investing in new delivery mechanisms, digital tools, and data-driven approaches to improve access and outcomes.
• D) Community Partnerships – supporting local charities, NHS partners, or social enterprises to deliver joint projects.
• E) Public Awareness and Advocacy – running campaigns or creating open resources to improve public understanding of sleep health.
• F) Sector Capacity-Building – initiatives such as establishing an awarding organisation or professional framework to raise standards among sleep training providers.

4. Governance and Approval

All reinvestment proposals will be reviewed by the Impact & Ethics Committee and approved by the board of Frankly Ventures Ltd. Decisions will be based on strategic fit, measurable outcomes, and value for money. The committee may allocate funding across a portfolio of initiatives to balance direct delivery with long-term innovation.

5. Reporting and Transparency

An annual Reinvestment Report will be published as part of the company’s Impact Report. This will include details of all reinvestment projects, financial allocations, outcomes achieved, and alignment with social value goals.

6. Review

This policy will be reviewed annually by the Impact & Ethics Committee to ensure it remains aligned with the company’s mission, stakeholder needs, and emerging opportunities.