Practical sleep training for real life.
Our experts have helped hundreds of thousands of poor sleepers through practical, evidence-informed support.
We use that experience to help organisations and professionals better understand sleep, the challenges people deal with, and the support that actually helps.
All of our training is built around the No Nonsense Approach to Sleep – a practical, human approach focused on real-life sleep challenges rather than unrealistic routines, jargon, or sleep perfection.
We are developing a range of industry-specific training programmes designed to help people feel more confident supporting better sleep in the settings they work in.

Our training helps people:
We can also create bespoke training programmes built around the needs of your organisation, industry, or workforce.
This half-day course is designed for people working in sleep retail environments.
The training helps retail teams better understand the real-life sleep issues customers are dealing with and how sleep products can support those needs.
Built around the No Nonsense Approach to Sleep, the course gives teams practical sleep knowledge they can use in everyday customer conversations, without relying on jargon, trends, or unrealistic sleep advice.
Retailers who complete the programme become Sleep Geek Certified, demonstrating a more informed, customer-focused approach to sleep retail.
By improving sleep knowledge and confidence, retailers can help customers make more informed choices, improve customer trust, and reduce unsuitable purchases and returns.
More than 40 retail locations have already completed Sleep Geek Certification.
Get in touch for full course details and pricing.
